ThisNotThat becomes Altogether Now with a colourful new identity
We believe that 1 + 1 = 3.
Mathematically, it’s impossible. In practice, it happens every day. Mother and father create child. Hydrogen and oxygen create water. When two elements combine, something entirely new can emerge, something with properties neither possessed alone.
The same is true of collaboration. When people come together, bringing different expertise, perspectives, and experiences, the result is transformative. A breakthrough idea. An exceptional piece of work. A harmonious creative process.
It’s an outcome neither party could have reached alone. Just as one half cannot create life in isolation, and hydrogen on its own remains simply hydrogen, potential is only realised through collaboration.
Because we believe so deeply in this principle, we chose to redefine ourselves around it. Introducing Altogether Now (formerly ThisNotThat).
Approaching the project as we would any, we stepped back to examine our approach, our values, and our ambitions. Accordingly, our mission is to bring the world’s most ambitious brands and the world’s most talented individuals together, in order to create exceptional work.
Our studio remains grounded in partnership, not transaction. For our clients, this means relationships built on shared vision, belief, and drive. There is room here for bold ideas, for debate, for transparency, and for the collective thrill of winning together. And for our creatives, there is the freedom to fail, because only by pushing boundaries, by daring to be wrong, will you produce the best work of your life.
We strive to create truly exceptional work. For us, this is work that is not only seen, but felt. Work that leaves a mark on the person experiencing it. Whether it moves them, inspires them, intrigues them, makes them laugh, or cry. This is achieved when great people work altogether, as one.
This evolution of our figurative North Star has taken shape visually. Our North Star emblem is now bigger, brighter, and alive with colour. This new spectrum of colour is indicative of the range of ideas and possibilities we hold at the heart of our studio.
We invite you to celebrate the beginning of this new chapter with us.
Altogether Now.
